Mission driven—business as a vehicle for change.
The current business-for-profit model rewards short-term thinking, narrow self-interest, and a social-and-environmental-costs-be-damned attitude. Non-profits, while more focused on the greater good, tend to be inherently resource-challenged and rely on increasingly scarce grants and donations to sustain their existence. Social enterprise is an exciting, blended model driven by the desire to create positive change through entrepreneurial activities.
The Art of Social Enterprise is a practical guide which supplies everything you need to know about the mechanics of social entrepreneurship including:
- Startup – envisioning and manifesting intention
- Strategic planning – balancing social and monetary value
- Maintaining an even keel despite the inevitable challenges associated with being an entrepreneur.
This valuable resource also provides an unparalleled legal perspective to help you take advantage of established legal organizational forms, recent statutory creations, contract hybrids, certification programs and more.
Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and non-profit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good.
Spis treści
Acknowledgments
Section One: This Thing Called Social Enterprise
Chapter 1 — New World, New Rules
Why Social Enterprise?
Why Now?
About This Book
About the Authors
Chapter 2 — Portrait of a Tribe-in-Progress
Defining Social Enterprise
Not Left or Right
Variations on a Theme
Species of Social Enterprise
Chapter 3 — Battle of the Worldviews
Is Social Enterprise Subversive?
A Transitional Phase
Section Two: Key IMP-gredients
Chapter 4 — Intention Is Where the Heart Is
The Primacy of Intention
Establishing Intention
Communicating Intention
Preserving Intention
The Brand’s the Thing
Chapter 5 — Money Matters
A Catch-22 for Hungries
Capital Market, Here We Come
The Valuation Conundrum
The Specter of Litigation
Is the Capital Market Less Capital for Social Entrepreneurs?
Sharing the Wealth
Chapter 6 — The Social Enterprise as People Person
Make Like a Partner
Partnership Principles
Building a Strong Team
Chapter 7 — Decisions, Decisions, Decisions
Early Stage Start-Up — The Compass of the Heart
Interview with a Hungry — Getting the Horses Lined up in the Gate
Do Me a Solid — Preserving the Mission with Investors
An Adapter Comes in from the Cold
Section Three: The Social Zentrepreneur
Chapter 8 — The Myth America Pageant
Mainstream Myths About Business
Counternarratives About Power and Leadership
The Coachman and the Narratives
Chapter 9 — Carl and Allen’s Ten Commandments
Commandment One: Respect Money
Commandment Two: Be Intensely Strategic
Commandment Three: Insist on Quality
Commandment Four: KISS (Keep It Simple, Stupid)
Commandment Five: Be Willing to Compromise on Everything but Your Integrity
Commandment Six: Know Thyself
Commandment Seven: Get Support
Commandment Eight: Cultivate a Healthy Relationship with Your (Ad)Venture
Commandment Nine: Take Care of Yourself
Commandment Ten: Keep Dancing on the High Wire
Chapter 10 — Overcoming Entrepreneur’s Disease
Please Let Me Bring You Down
An Anxiety Management Protocol
Appendix A: Comparison of Characteristics of Basic Business Entities
Appendix B: Everything You Want to Know About Social Enterprise but Were Afraid to Ask
Notes
Index
About the Authors
O autorze
Allen Bromberger is a leading social enterprise lawyer with more than 30 years of experience structuring a wide variety of for-profit and nonprofit social ventures, joint ventures, commercial co-ventures, and substantial nonprofit earned-revenue ventures. He is a member of the Board of Directors of the American Sustainable Business Council and the Fourth Sector Network, and serves as legal advisor to the Catherine B. Reynolds Program on Social Enterprise at New York University.
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