Cherry Reynard & Julian Marr 
Investing in Emerging Markets [PDF ebook] 
The BRIC Economies and Beyond

For more than a decade, emerging markets have proved one of the
most exciting areas of investment, but the sector has not been
without its dangers. Private and professional investors alike have
continuously been attracted by the promise of riches on offer from
countries such as China, India, Brazil and Russia but, as often as
not, have been left with their fingers burnt.
Investing in Emerging Markets: The BRIC Economies and
Beyond tempers the undoubted causes for emerging market
optimism with a healthy dose of reality, illustrating how for every
argument in favour of investing in the sector there are one or more
reasons to tread very carefully indeed.
In the wake of the credit crunch and ensuing market turmoil, it
also analyses where the emerging markets now fit within the global
investment landscape. With the economies of the US, Europe and
Japan hit by an economic crisis very much of their own making, has
the credibility gap between developed and developing markets
narrowed? Has the playing field become more level?
Investing in Emerging Markets: The BRIC Economies and
Beyond offers a fresh, clear-eyed and objective look at an area
that can only grow in importance over the next decade. It balances
a realistic appraisal of the opportunities on offer from the
emerging markets with a pragmatic assessment of the potential
pitfalls facing investors, in the process providing an accessible
introduction to newcomers and more experienced investors with a
valuable and compact point of reference.

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