2 Ebooki wg China) Yang Jinchao (China Agricultural University
Claire Lambert & Alvin Lee: Strategy of Global Branding and Brand Equity
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will pu …
EPUB
Angielski
DRM
€88.40
Claire Lambert & Alvin Lee: Strategy of Global Branding and Brand Equity
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will pu …
PDF
Angielski
DRM
€88.87
