Essay from the year 2010 in the subject Business economics – Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, course: Organisational Learning and Development, language: English, abstract: This paper deals with organizational learning in the digital business world, where rapid changes are having a serious effect on organizations and where success primarily depends upon the people involved. The first part of the paper gives a brief overview of the prevailing management principles which were advocated by well-known theorists and have been adopted by many organizations to date. As the paper progresses, it broadly deals with the purpose of organizational learning and its principles. To provide an example of how a learning organization operates in practice, the approach of the e-commerce company e Bay will be analysed in order to draw attention to the contribution of learning principles to organizational success. Finally, contemporary issues which seem to negatively affect e Bay and its corporate culture will be discussed.