Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cultural, technological, ecological, and legal. On the one hand, the environmental changes include risk for existing business models. On the other hand, they include opportunities for new business models, entrepreneurship, intrapreneurship, and new insights in marketing.
This book provides empirical and conceptual papers and studies that tackle the challenges and opportunities for entrepreneurship in the digital era. It offers professionals, managers, researchers, lecturers, and students from the fields of entrepreneurship, innovation management, and business development valuable insight into the topic of entrepreneurship in times of digitalization.
Spis treści
1. Clarifying the Field of Digital Entrepreneurship: Systematic Literature Review with Bibliometric Methods.- 2. Strategic Entrepreneurship in the Digital Era.- 3. Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs.- 4. Entrepreneurial Dynamic Capabilities along the Value Chain – Evaluation of Case Studies.- 5. Self-employed entrepreneurs’ digital mindset.- 6. Use of Corporate Venturing Tools in Manufacturing Industry: A Systematic Literature Review.- 7. Logo creation with Archetypes: Using archetypical shapes to design brand-compliant logos for start-ups.- 8. Archetypes and Colours – findings of a quantitative study and their relevance for start-up brands.- 9. Classification of Born-Global Firms: The Case of Japanese High-tech Startups.- 10. Supporting Lean Startup Methodology in Three Finnish Micro-Sized Enterprises.
O autorze
Daniel Schallmo is Full Professor and Director of the Institute for Entrepreneurship at Neu-Ulm University of Applied Sciences in Germany. In the context of digitization, his work and research focuses on business model innovation, entrepreneurship, measuring digital maturity, developing digital strategies, the digital transformation of business models, and implementing digital initiatives.
Jens Pätzmann is Full Professor and Director of the Institute for Entrepreneurship at Neu-Ulm University of Applied Sciences in Germany. He teaches marketing, branding, and strategy for startups and conducts research in the field of social psychology and cultural anthropology in connection to archetypes and branding.
Thomas Clauß is Full Professor and Chair in Corporate Entrepreneurship and Digitalization in Family Business at the Witten/Herdecke University in Germany. He researches business model innovation, interorganizational governance, and digitization in family firms
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