David Barron & Radha Ramaswami Basu 
Frugal Innovation [PDF ebook] 
Models, Means, Methods

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

The Workplace Walk-Through is the first volume in a series dedicated to providing physicians with more advanced tools for performing not only the routine tasks involved in occupational medicine, but …

The book highlights the biotechnological advancement in the area of food adulterants and outlines the current state of art technologies in the detection of food adulterants using omics and nanobiotec …

In this era of globalization, entrepreneurship and its implications on international trade and supply chain management are becoming more critical. In today s change-oriented and complex business …

This book is an excellent best-practice guide for senior managers and directors with innovation responsibilities. It describes how organisations of all sizes and sectors can apply design thinking pri …

Based on an investigation of economic and resource allocation factors and their close relation to economic power, this book puts forward the power paradigm, a new economic research paradigm revealing …

The book Extreme Environments: Unique Ecosystems – Amazing Microbes is an attempt to showcase the uniqueness of extremophiles, the largely unexplored group that has the abilities to function in hosti …

Management in the Age of Digital Business Complexity focuses on how the digital age is changing management and vastly speeding up complexity dynamics. The recent coevolution of technologies has dra …