Dr. Robert C. Worstell 
Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz’ Classic [EPUB ebook] 
Masters of Copywriting

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of ”imperialism” or criticized for neglecting the insights obtained …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

No organisations, change initiative or stakeholder is ever the same. The way business change management is shaped to work with and get the best out of every different change situation makes a vital c …

In his new introduction to this classic text on political economy, Galbraith reasserts the validity of the core thesis of American Capitalism: The best and established answer to economic power is the …

Changing vessel technology presents a major challenge to shipping management. Vessels cost tens of millions of dollars and have a long physical life. A change in vessel design for a company may also …

This book presents an in-depth analysis of the functional dynamics of Indian industrial clusters which have grown and stayed as hubs of business activity in India, thanks to a large calibrated domest …

Geocomputation has come of age. The whirlwind of change experienced in Geographical Information Science (GIS) – developments in IT, and new data gathering and earth observing technologies – has taken …

Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world”s largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the …

Originally published in 1933 this book discusses the inadequacy of ‘orthodox Gold Standard theory’ in the light of post-war monetary phenomena. In demonstrating that the Gold Standard had broken down …