Eda Gurel-Atay & Lynn R Kahle 
Communicating Sustainability for the Green Economy [EPUB ebook] 

Wsparcie

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

€75.76
Metody Płatności
Kup ten ebook, a 1 kolejny otrzymasz GRATIS!
Format EPUB ● Strony 320 ● ISBN 9781317474012 ● Wydawca Taylor and Francis ● Opublikowany 2015 ● Do pobrania 3 czasy ● Waluta EUR ● ID 3697758 ● Ochrona przed kopiowaniem Adobe DRM
Wymaga czytnika ebooków obsługującego DRM

Więcej książek elektronicznych tego samego autora (ów) / Redaktor

253 866 Ebooki w tej kategorii