Gerard J. Puccio & John F. Cabra 
Organizational Creativity [EPUB ebook] 
A Practical Guide for Innovators & Entrepreneurs

Introduction: Purpose and Design of This Book
About the Authors
PART I. KNOWING: CREATIVITY KNOWLEDGE TO SUPPORT A 21st-CENTURY INNOVATOR
Chapter 1. Innovation Wired: You Evolved to Create
Knowing—You Were Born to Be Creative
Doing—Tuning in to the Creativity Already Inside of You
Being—Making Reflection a Habit
Chapter 2. How to Survive and Thrive in an Era of Innovation and Change
Knowing—The Forces for and Against Creative Thinking
Doing—Removing the But in Your Thinking
Being—Reflecting and Redirecting Yes-But Thinking
Chapter 3. What We Know About Creativity
Knowing—Sorting Creativity Fact From Fiction
Doing—Creating Your Own Mood
Being—Developing an Internal Locus of Control
Chapter 4. The Practical Benefits of Creativity: Becoming an Innovation Asset
Knowing—Top Reasons for Studying and Developing Your Creativity
Doing—Selling Creativity
Being—Making Creativity a Habit
PART II. DOING: PROVEN PRACTICES FOR 21st-CENTURY INNOVATORS
Chapter 5. Think: How to Improve Your Fundamental Capacity to Think in Creative Ways
Knowing—Understanding the Creative Mind
Doing—Training the Creative Mind
Being—Internalizing the Divergent Thinking Principles
Chapter 6. Understand: The Power of Observation and the Importance of Problem Definition
Knowing—Seeing and Questioning What Others Miss
Doing—Acting Like a Serial Opportunist
Being—Living Like a Serial Opportunist
Chapter 7. Ideate: Ways to Visualize and Generate Breakthrough Ideas
Knowing—Ideating: The Mind’s Capacity to See the Future
Doing—Using Associative Thinking to Visualize Anew
Being—Living Like an Idea Generator
Chapter 8. Experiment: Strategies to Develop and Validate the Best Solutions
Knowing—Developing and Validating Through Experimentation
Doing—Acting Like an Idea Developer
Being—Living Like an Idea Developer
Chapter 9. Implement: Gaining Buy-In and Driving Change
Knowing—Everyone Is in the Business of Sales
Doing—Acting Like an Influencer and Change Agent
Being—Influencing and Leading Change
PART III. BEING: WAYS TO SUSTAIN YOURSELF AS A 21st-CENTURY INNOVATOR
Chapter 10. The Emotionally Intelligent Leader
Knowing—Emotional Intelligence Is Not a Soft Skill
Doing—Tools and Strategies for Overcoming Creative Blocks
Being—Actively Learning From Failure
Chapter 11. Sustaining Your Creativity: Learning to Defy and Transform the Crowd
Knowing—Investment Theory of Creativity
Doing—Addressing Resistance to Change
Being—Becoming a 21st-Century Innovator
Notes
Index

Nathan Schwagler is a founding Co-Director of The Dalí Museum Innovation Labs, where he serves as lead program designer and executive facilitator. Before joining the Museum, Nathan served as the nation′s first Business School 'Creative-In-Residence’ at the University of South Florida, St. Petersburg, where he designed and delivered courses on Creativity and Innovation and New Venture Creation. His students were back-to-back-to-back national champions in the Collegiate Entrepreneurs’ Organizations’ business simulation competition, and his 3-member startup academic department was recognized as the top Emerging Entrepreneurship Education Program across the entire United States by the United States Association for Small Business and Entrepreneurship (USASBE) in 2013.   As a consultant, Nathan has supported more than 150 organizations including: Abbott Labs, Transamerica Insurance, Du Pont Chemical, Novartis, the Miller/Coors Brewing co., the Converse Shoe co. (NIKE), the Tampa Bay Rays, the Home Shopping Network, Bloomin’ Brands, Raymond James Financial, and thousands of innovators as they’ve deployed their innovation capabilities to drive business outcomes.   Nathan holds a BA in Psychology and a Master of Science degree in Creativity from SUNY – Buffalo State, and a Master of Science degree in Entrepreneurship from the University of South Florida. He is a published author of peer-reviewed and popular press articles.