Gerard J. (University of Southern California, USA) Tellis 
Effective Advertising : Understanding When, How, and Why Advertising Works [PDF ebook] 
Understanding When, How, and Why Advertising Works

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Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!’Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis’s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertisin...

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Język Angielski ● Format PDF ● ISBN 9781452262710 ● Wydawca SAGE Publications US ● Opublikowany 2003 ● Do pobrania 6 czasy ● Waluta EUR ● ID 5352443 ● Ochrona przed kopiowaniem Adobe DRM
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