Guy Masterman & Emma Wood 
Innovative Marketing Communications [EPUB ebook] 

Wsparcie

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

€70.74
Metody Płatności
Kup ten ebook, a 1 kolejny otrzymasz GRATIS!
Język Angielski ● Format EPUB ● Strony 288 ● ISBN 9781136395208 ● Wydawca Taylor and Francis ● Opublikowany 2007 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2485773 ● Ochrona przed kopiowaniem Adobe DRM
Wymaga czytnika ebooków obsługującego DRM

Więcej książek elektronicznych tego samego autora (ów) / Redaktor

254 379 Ebooki w tej kategorii