Today, everything and everyone is a brand. If you want to develop your personal brand, but can’t afford the fees of a branding firm, this book provides access and insights into a thought-leading mind.
For entrepreneurs and professionals looking to manage their business career, it’s more than just theory. It’s part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace.
O autorze
Henry Wong is a speaker, brand strategist, creative director, writer, designer and other things that fill his business card. He is the President and Brand Strategist of Vyoo, a branding and content company based in Toronto, Canada. He has guided small upstarts and SMEs to 500 level companies. His roots span over 25 years of senior positions in the advertising industry including being Sr. VP. Creative Director for global ad agency, Saatchi & Saatchi. In addition to applying his award-winning mind to such clients as Toyota, J&J and Procter & Gamble, Henry has assisted start-ups and mid-tier companies build their market presence. And through his branding methods, he has helped organizations and people in business, entertainment, and politics.
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