China Versus the West is an innovative book.
The author, a leading specialist on the international and Asian
economy and business, presents the most comprehensive picture of
the changing power balance between the emerging superpower China
and the 'old’ developed economies of the West: mainly the US,
Europe and Japan. The reader can clearly see in what areas and to
what extent China has become the world leader, in what areas it is
catching up and in what areas the West retains its superiority and
has a chance to strengthen it further.
At the same time, I. Tselichtchev unveils a breath-taking story
of the global economy and business in the brave new world which is
non-’West-led’ and where major growth dynamics are coming from
large emerging economies. A radically changing economic environment
requires new government policies and business strategies. The book
contains many valuable suggestions and ideas. Using his own
analytical framework, the author presents a set of options and
alternatives for Western businesses in the wake of China’s
production and export offensive.
The book provides a uniquely sharp and thought-provoking
analysis of the factors behind the global crisis of 2008-2009,
largely different from what we see in other publications, and
examines its implications for the global power balance. I.
Tselichtchev vividly shows that it was not global, but Western
crisis of a structural character which drastically changed the
China-West power balance in the former’s favor. He provides strong
arguments showing that today’s China is structurally and
macro-economically stronger than most countries of the West. This
leads him to rethinking the very essence of the Chinese model of
capitalism and to its new definition. He expresses unconventional,
sometimes controversial, but well-founded views about China’s
problems and weaknesses and the prospects for its political
evolution.
The book ends with invaluable insights into China’s unique role
in the world economic history, the essence of the non-’West-led’
multipolar world and the positions of its major players. Arguing
that from now on no single country will be ever able to 'rule the
world’, it shows new opportunities dynamic China is opening for the
West.
Thoroughly analyzing and discussing a wide range of the key,
often complicated issues which are now in the focus of the world’s
attention, the book remains very reader-friendly. It is written in
the form of an unconstrained dialogue with the reader, containing a
lot of the author’s on-the-spot impressions, interesting facts,
remarks and quotations.
China Versus the West is a must reading for everyone who
wants to know more about the global developments, China and the
West, and also, perhaps, to get valuable inputs and hints to find
his or her own place in today’s new world. It is highly recommended
for policy-makers, business people, academics, analysts and
journalists. It is a valuable source for professors and students of
the universities and business schools.
O autorze
Ivan Tselichtchev, Ph D, is currently a professor at the Niigata University of Management, Japan. He is an internationally renowned expert and writer on the Asian and global economy and business, actively writing in English, Japanese, and Russian. He is the author of four books, coauthor of Asia’s Turning Point (Wiley), contributor to many other academic publications, and the author of nearly two hundred articles. Teaching in Niigata since 1994, he has also worked as a part-time faculty member in a number of leading universities in Japan and lectured in different countries around the world. He is a commentator for the CNBC international TV network. In Gorbachev’s perestroika years, he was awarded the Labor Valor Medal and in 2004, the Cabinet Office of the Government of Japan named I. Tselichtchev Seikatsu Tatsujin (A Master of Life), signifying a person with outstanding achievements and lifestyle.
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