The Professional’s Guide to Financial Services Marketing is
directed to any financial services professional-from
individual representatives to executives of large financial
services companies-who is looking for better ways to create
the relevant marketplace differentiation and competitive advantage
needed to increase productivity and profitability. The purpose of
this book is not to provide a how-to manual, but rather to offer
practical information, examples, and thought-provoking tips that
provide ideas and insights that will enable financial services
professionals to improve their own marketing approaches and achieve
ambitious marketing goals. With examples drawn from basic marketing
approaches and successful consumer marketing, this book provides a
fresh perspective on a variety of marketing issues that can make a
significant difference to corporate success.
O autorze
JAY NAGDEMAN is President of Suasion Resources, Inc., a specialized organization that provides marketing consulting services exclusively to clients in the financial services industry. Mr. Nagdeman has held successive positions as director of investment research, director of investment management and director of marketing for major investment organizations. For many years, he was a contributing editor to Barron’s. For more information, visit www.financialservicesmarketingbook.com
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