Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including:
– Insights from the key people involved in social marketing and the...
Spis treści
Introduction
Key Principles and Concepts of Social Marketing
Planning Social Marketing
Developing Culturally Sensitive Interventions
Community-Based Social Marketing
Seg...
O autorze
Dr Lucy Reynolds founded the National Social Marketing Centre’s widely acclaimed evidence resource, Show Case, and is an expert in UK and international social marketing ev...