This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.
Spis treści
Introduction to e-commerce big data mining and analytics.- Acquisition and preprocessing of e-commerce big data.- E-commerce trajectory big data mining technology.- Fraud and anti-fraud on e-commerce platform.- Design of recommendation system on e-commerce platform.- Case study.
O autorze
Jie Cao, born in 1969, received his Ph.D. degree in engineering from South-east University in 2002, Ph.D. supervisor, part-time doctoral supervisor of Nan-jing University of Science and Technology and Hohai University. He has pub-lished more than 100 papers in TKDE, TPDS, TKDD, TWeb, TCyb, TNNLS, TII, TIST, Inf Sci, KDD, ICDM and other domestic and international journals and con-ferences, and the total number of citations exceeds 5, 000, among which more than 100 are indexed by SCI. He was appointed as an editorial board member of Neu-rocomputing and World Wide Web Journal.
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