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Jim Bell & Stephen Brown
Marketing Apocalypse [PDF ebook]
Eschatology, Escapology and the Illusion of the End

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Pokrywa Jim Bell & Stephen Brown: Marketing Apocalypse (PDF)

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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Język Angielski ● Format PDF ● Strony 314 ● ISBN 9780203360620 ● Redaktor Jim Bell & Stephen Brown ● Wydawca Taylor and Francis ● Opublikowany 2003 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2289493 ● Ochrona przed kopiowaniem Adobe DRM

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