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Jim Bell & Stephen Brown
Marketing Apocalypse [PDF ebook]
Eschatology, Escapology and the Illusion of the End

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Обкладинка Jim Bell & Stephen Brown: Marketing Apocalypse (PDF)

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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Мова Англійська ● Формат PDF ● Сторінки 314 ● ISBN 9780203360620 ● Редактор Jim Bell & Stephen Brown ● Видавець Taylor and Francis ● Опубліковано 2003 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2289493 ● Захист від копіювання Adobe DRM

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Jim Bell Stephen Brown David Carson

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