Master the online tools available to grow your business and conquer the competition
Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media–offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques.
In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option-it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to:
* Implement powerful social media marketing campaigns to increase revenue and rise above the competition
* Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy
* Identify future trends to stay ahead of the technology curve and capitalize on new opportunities.
* Learn the skills used by successful entrepreneurs and respected experts in online marketing
The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
Spis treści
Preface xi
Acknowledgments xiii
About the Author xv
Introduction: My Business Journey 1
Part I The Old Rules
Chapter 1 Your Business and Products 19
Chapter 2 Sales and Marketing 27
Chapter 3 Building Your Sales Machine 41
Chapter 4 The Psychology of Selling 71
Part II The New Rules
Chapter 5 The Digital Revolution 87
Chapter 6 Your Online Presence 95
Chapter 7 The Power of Social Media 113
Chapter 8 A Guide to Building Successful Social Media Campaigns 123
Chapter 9 Branding in the Digital Age 139
Chapter 10 Cautionary Tales (Adapt or Die!) 153
Part III The Future Rules
Chapter 11 Predicting Future Trends 161
Chapter 12 Don’t Become a Human Bot! 171
Part IV Their Rules (Case Studies)
Chapter 13 Case Studies 177
Final Word: Your Business Story 193
Index 195
O autorze
John Lee is the co-founder and CEO of Wealth Dragons PLC. He founded Wealth Dragons in 2009 with business partner Vincent Wong and the company grew rapidly to become a global leader in promoting events and training programmes that give people the tools to change their lives through creating asset-based wealth and passive income. In 2017, John launched Wealth Dragons Online, which is set to become one of the largest e-learning platforms for entrepreneurs in the world. Business Hack is John Lee’s second book published by John Wiley & Sons. He is also the co-author of The Wealth Dragon Way, first published in 2015, and revised in 2018.
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