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Levent Altinay & Surya Poudel
Enhancing Customer Experience in the Service Industry [PDF ebook]
A Global Perspective

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Pokrywa Levent Altinay & Surya Poudel: Enhancing Customer Experience in the Service Industry (PDF)

This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world-the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives.Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.

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Format PDF ● Strony 281 ● ISBN 9781443886192 ● Redaktor Levent Altinay & Surya Poudel ● Wydawca Cambridge Scholars Publishing ● Opublikowany 2015 ● Do pobrania 3 czasy ● Waluta EUR ● ID 4797069 ● Ochrona przed kopiowaniem Adobe DRM

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