Lisa Wiechert 
Content Marketing in the 21st century [PDF ebook] 
Is Coca Cola pioneering modern marketing with its new 'no labels’ campaign?

Seminar paper from the year 2016 in the subject Business economics – Offline Marketing and Online Marketing, grade: 1, 0, Academy for the Medical-Technical Laboratory Service of the State Steiermark Graz, language: English, abstract: This essay will analyse Coca Colas Marketing campaign “no Labels”, focusing on the importance of Content Marketing in connection with current events. In addition it will answer the question if it is possible for other companies to follow given example.