This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of Five Point Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
Spis treści
Foreword xv
Karen Dietz
Preface xvii
Introduction xxi
Sylvia L. Lovely
Part One How Organizations Are Using Stories in Day-to-Day Operations 1
1 How Can I Help You? Service with a Smile – and a Story 3
Susan Stites
2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories 18
Marcy Fisher
3 We Need More We and Less Me: How Stories Build Teams and Teamwork 33
Susan M. Osburn, Marcy Fisher
4 You Get what You Give: Leadership in Action Through Stories 47
Lori L. Silverman
5 Are We On Track? How Stories Impact Project Management 62
Denise Lee
6 Who Said Money Is Everything? Story Is the New Currency in Financial Management 78
Alicia Korten, Karen Dietz
7 We’ve Never Done It This Way Before: Prompting Organizational Change Through Stories 93
North Mc Kinnon
Part Two How Organizations Are Using Stories Strategically 109
8 The Sky Is Falling: When Difficult Times Call for a New Story 111
Michael J. Margolis
9 Why Are We Here? Stories That Define Us 126
Evelyn Clark
10 I Can See Clearly Now: Brining Strategy Alive Through Stories 141
Madelyn Blair
11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories 141
Steven N. Silverman, Susan J. Moore
12 what’s in a Name? How Stories Power Enduring Brands 170
Ashraf Ramzy, Alicia Korten
Part Three moving Stories into and Across the Organization 185
13 It Pays to Be a Pioneer: Blazing a Trail for Stories 187
Lori L. Silverman
14 What Do You Suggest We Do? Finding Answers and Ideas in Research 202
Jo Tyler
15 There Are Five Sides to Every Story: Which Are You Missing? 214
Lori L. Silverman
Tell Me Your Story 231
Appendix 1 About the Interviewees 233
Appendix 2 About the Contributors 243
References 251
Suggested Resources 257
Joanna Truitt
Acknowledgements 269
About the Editor 271
Index 273
O autorze
Lori L. Silverman is the owner of Partners for Progress, a management consulting firm. As a business strategist, she has consulted with organizations in fifteen industries including financial services, insurance, manufacturing and petroleum companies, government entities, and professional associations. As a keynote speaker, Lori has positively impacted the lives of thousands of people. She has appeared on over fifty radio and television shows to speak about using stories in the workplace and is the co-author of Critical SHIFT and Stories Trainers Tell. You can reach her at [email protected] and through www.partnersforprogress.com.
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