Lorraine Marchand is general manager of life sciences at IBM Watson Health and has three decades of experience in new product development. She has held leadership positions at Bristol Myers Squibb, Covance, Cognizant, and IQVIA, and she cofounded four companies. Marchand is an adjunct professor of management and serves on the Healthcare and Pharmaceutical Management Program Advisory Board at Columbia Business School.John Hanc writes for the New York Times, Smithsonian, Newsday, and Brain & Life. The author or cowriter of more than twenty books, he also teaches writing at New York Institute of Technology.
2 Ebooki wg Lorraine Marchand
Lorraine Marchand: The Innovation Mindset
Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has …
EPUB
Angielski
DRM
€29.99
Lorraine Marchand & John Hanc: A mentalidade da inovação
PARA MUITOS, A INOVAÇÃO SURGE DE UM INSIGHT GENIAL QUE BROTA DE REPENTE EM UMA MENTE BRILHANTE. MAS ISSO NÃO É VERDADE. A INOVAÇÃO PODE SER ENSINADA E, CLARO, APRENDIDA. A grande maioria das novas e …
EPUB
Portugalski
DRM
€9.99