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Lorraine Marchand & John Hanc 
A mentalidade da inovação [EPUB ebook] 
Oito passos essenciais para transformar qualquer empresa

Wsparcie
Pokrywa Lorraine Marchand & John Hanc: A mentalidade da inovação (ePUB)

PARA MUITOS, A INOVAÇÃO SURGE DE UM INSIGHT GENIAL QUE BROTA DE REPENTE EM UMA MENTE BRILHANTE. MAS ISSO NÃO É VERDADE. A INOVAÇÃO PODE SER ENSINADA E, CLARO, APRENDIDA.
A grande maioria das novas e brilhantes ideias de produto sequer chega ao mercado. Então, como fazer para que pessoas e empresas possam inovar de forma eficaz?
Lorraine H. Marchand, especialista que tem guiado empresas e startups da Fortune 500 no desenvolvimento de novas ideias, estabelece um roteiro detalhado para estimular o sucesso. A autora compartilha suas oito leis da inovação, que são um verdadeiro passo a passo para conduzir transformações duradouras e significativas em qualquer organização.
Modelos estratégicos, processos práticos utilizados por empresas de todos os tamanhos, além de quadros de planejamento ilustrados por meio de estudos de caso, vão fornecer as ferramentas necessárias para criar o ambiente perfeito para a inovação. A mentalidade da inovação oferece um plano prático tanto para o veterano que quer pôr suas ideias em prática quanto para o estreante com um grande sonho.

€8.99
Metody Płatności

O autorze

LORRAINE H. MARCHAND é gerente-geral de ciências da vida na IBM Watson Health e tem trinta anos de experiência na criação de novos produtos. Ocupou posições de liderança na Bristol Myers Squibb, Covance, Cognizant e na IQVIA, além de ter sido cofundadora de quatro empresas. Trabalha para o conselho do Programa de Administração Farmacêutica e da Saúde na Escola de Negócios de Columbia University.
JOHN HANC escreve para o New York Times, para a Smithsonian e para o Newsday. Autor ou coautor de mais de vinte livros, também ensina escrita no Instituto de Tecnologia de Nova York.
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Język Portugalski ● Format EPUB ● Strony 352 ● ISBN 9786555662962 ● Rozmiar pliku 2.8 MB ● Tłumacz Eduardo Rieche ● Wydawca Astral Cultural ● Miasto São Paulo ● Kraj BR ● Opublikowany 2023 ● Ydanie 1 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 8921644 ● Ochrona przed kopiowaniem Adobe DRM
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