You are a public relations professional tasked with community outreach on a major infrastructure project. You need to inform angry community members. Building goodwill with neighbors will be essential. You must prepare project managers to go before the cameras. Where do you start?
In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey on a $400-million dam project.
This communications playbook for infrastructure projects includes tips on: • Scanning the environment
• Projecting confidence
• Dealing with the media
• Working with irate neighbors
Miller weaves her communications tips with stories of a once-in-a-lifetime international project set in the heart of Appalachia.
Whether it’s a major infrastructure project or a local political campaign, the public relations professional finds him/herself in the middle of a swirling hub of activities. The counselor will listen to, and become the confidante of, the project manager and senior leaders and sit in the meetings as highly technical language is bantered about. He or she will soak in the language of the project and translate it into words the common man can understand.
And then it ends and everyone moves on to the next client or the next project.
With the help of the tips outlined in this publication, you will have the communications playbook!
O autorze
Mary Ellen Miller, APR, is a results-driven public relations and marketing strategist with over 30 years of experience. She has led award-winning community relations programs, developed strategic communications plans, and managed crisis communications for a variety of clients, including large enterprises, universities, and government agencies.One of Miller’s most notable accomplishments was leading the community relations program for a seven-year, $400 million dam infrastructure project in Northeast Tennessee. Miller worked closely with local residents and project leaders to ensure that the project was completed on time and under budget. The project was a success, and it continues to have a positive impact on the economic development of Northeast Tennessee.Miller is a graduate of Cornell University and East Tennessee State University. She is Accredited in Public Relations (APR) by the Public Relations Society of America (PRSA). She is also a founding member of the PRSA’s Tri-Cities Chapter.Miller lives in Johnson City, Tennessee with her husband and her dog, Lucky.
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