WINNER OF THE 2017 AXIOM BEST BUSINESS BOOK AWARD
“Digital disruption” sounds like another business buzzword—until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday’s management playbook. In months instead of years, you’ve gone from market leader to also-ran.
This scenario is beginning to play out in every industry. Everything that can be digitized—from products and services to the entire value chain—is being digitized, to the advantage of companies that can harness disruption. Unfortunately, few companies are building the organizational capabilities and strategic responses to compete in this stark new reality.
In Digital Vortex, you will learn how to use the business models and strategies of startups to your own advantage. Instead of waiting to be disrupted, you can maximize the value of your existing businesses and move into profitable new ones. Most importantly, you will learn how to build the agility to anticipate threats, sense opportunities, and seize them before your rivals do.
In today’s world there are two paths: navigating to a new digital future, or being engulfed by exponential competitive change. With recommendations backed by research with thousands of senior executives from market leaders and startups alike, this book gives you a compass to chart your own course—to compete with disruptors and win.
Spis treści
Foreword
Introduction
Chapter 1: Disruption in the Digital Vortex
Chapter 2: Digital Value and Business Models
Chapter 3: Value Vampires and Value Vacancies
Chapter 4: Strategic Response Options
Chapter 5: Digital Business Agility
Chapter 6: Hyperawareness
Chapter 7: Informed Decision-making
Chapter 8: Fast Execution
Conclusion
Afterword
Acknowledgements
Appendix A: Digital Vortex Methodology
Appendix B: Digital Disruption Diagnostic
Appendix C: Digital Business Agility Diagnostic
Endnotes
Index
About the Authors
O autorze
James Macaulay is a director with the Cisco Digitization Office and a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative.
With nearly two decades of high tech experience, and an extensive body of published research, he has been at the forefront of Cisco’s thought leadership to define digital market transitions and their implications. He is a professional researcher and works with companies around the world to design their digital change roadmap. Prior to Cisco, he spent seven years as an entrepreneur, running a consulting startup focused on high tech market research and strategy. He has managed technology research portfolios in both the private and public sectors, having served as an analyst with Gartner in Silicon Valley and the Canadian Department of Foreign Affairs and International Trade in Brussels.
James holds a BA (with honors) from Dalhousie University and an MA from the University of Toronto, both in political science. He currently lives in British Columbia with his wife and two children.
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