An introduction to greentailing and the five other biggest
trends in the retail business
In their newest book on retailing, authors Stern and Ander
examine the revolutions occurring in the retail marketplace, with
particular emphasis on the influential green trend in retailing, or
Greentailing. Greentailing is capitalizing on the huge and growing
demand for organic, sustainable and wellness-related products. As
it evolves, greentailing will force both suppliers and retailers
alike in every category to take notice. Leading edge greentailers
like Whole Foods and Wal*Mart continue to grow and innovate at
rates much faster than traditional competitors, and are forcing
competitive responses. The authors explain how any retail store or
manufacturer can implement these ideas and raise profits, using
case studies from successful greentailers.
In addition to greentailing, the book examines five other top
retail trends:
* Demographic Shifts Provide Retail Opportunities
* Moving Up the Ladder–Growth of Experiential
Retailing–How to Drive Sales and Profits Beyond Price
* Getting Outside the Box–New Ways to Reach the
Consumer–The Growth of Non-Store Retailing
* Selling Services, Not Just products
* Brands Going Retail–The Battle for Control of the
Customer
Very much a follow up to their first book, Winning at Retail:
Developing a Sustained Model for Retail Success, Greentailing and
Other Revolutions in Retail addresses all the latest trends in the
retail industry and presents unbeatable advice on quickly
responding to changes in customer demographics and competition.
Retail is all about the customer, and as customers and their tastes
change, this one-of-a-kind resource shows retailers and
manufacturers how to keep up and innovate.
O autorze
Neil Z. Stern is Senior Partner at Mc Millan| Doolittle, one of
America’s leading retail consultancies, and an authority on retail
trends. He has developed retail strategies for such companies as
Mc Donald’s, T-Mobile, Harris Teeter, and Procter & Gamble.
Willard N. Ander is Senior Partner at Mc Millan| Doolittle. He
focuses on retail concept development and assessment and is a
frequent speaker at retailing seminars and conferences. He has
worked with such clients as Saturn, BP Amoco, Lowe’s, and Harley-
Davidson.
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