Autor: Nicholas O Shaughnessy

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Nicholas O’Shaughnessy is Professor of Communication at Queen Mary, University of London. He holds degrees from London, Oxford, Columbia and Cambridge Universities. Nicholas’ research focus is on political marketing and propaganda, and he is the author and co-author of numerous journal articles and a Senior Editor of the Journal of Political Marketing. Nicholas is the author of two classic texts in the field of political marketing, The Phenomenon of Political Marketing and Propaganda and Politics: Weapons of Mass Seduction. Nicholas is a Quondam Fellow of Hughes Hall, Cambridge University, and a Fellow of the Royal Society of Arts




5 Ebooki wg Nicholas O Shaughnessy

Nicholas O’Shaughnessy & John O’Shaugnessy: Persuasion in Advertising
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This …
EPUB
Angielski
DRM
€63.44
John O’Shaughnessy & Nicholas O’Shaughnessy: Undermining of Beliefs in the Autonomy and Rationality of Consumers
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will’ have come under attack in the context of consumer choice …
EPUB
Angielski
DRM
€53.61
Nicholas O’Shaughnessy: Marketing the Third Reich
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. …
PDF
Angielski
DRM
€48.44
Nicholas O’Shaughnessy: Selling Hitler
Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued …
PDF
Angielski
DRM
€30.60
Nicholas O’Shaughnessy: Selling Hitler
Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued …
EPUB
Angielski
DRM
€30.66