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Nicholas O’Shaughnessy & John O’Shaugnessy
Persuasion in Advertising [EPUB ebook]

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Pokrywa Nicholas O'Shaughnessy & John O'Shaugnessy: Persuasion in Advertising (ePUB)

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

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Język Angielski ● Format EPUB ● Strony 232 ● ISBN 9781134354092 ● Wydawca Taylor and Francis ● Opublikowany 2003 ● Do pobrania 3 czasy ● Waluta EUR ● ID 5295086 ● Ochrona przed kopiowaniem Adobe DRM

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Nicholas O Shaughnessy John O Shaugnessy Nicholas O. Shaughnessy John O. Shaugnessy University of London, UK) O. Shaughnessy Nicholas (Queen Mary

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