The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics.
The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections:
Part 1: Sociology of Consumption
Part 2: Geographies of Consumer Culture
Part 3: Consumer Culture Studies in Marketing
Part 4: Consumer Culture in Media and Cultural Studies
Part 5: Material Cultures of Consumption
Part 6: The Politics of Consumer Culture
Spis treści
Chapter 1: Introduction – Olga Kravets, Pauline Maclaran, Steven Miles and Alladi Venkatesh
PART 1: Sociology of Consumption
Chapter 2: The Emergence of Contemporary Consumer Culture – Stephen Miles
Chapter 3: The Systems of Provision Approach to Understanding Consumption – Ben Fine, Kate Bayliss and Mary Robertson
Chapter 4: The Making of the Consumer: Historical and Sociological Perspectives – Marie-Emmanuelle Chessel and Sophie Dubuisson-Quellier
Chapter 5: Consumption, Class and Taste – Jessica Paddock
PART 2: Geographies of Consumer Culture
Chapter 6: Debunking the Myths of Global Consumer Culture Literature – Güliz Ger, Eminegül Karababa, Alev Kuruoglu, Meltem Türe, Tuba Üstüner and Baskin Yenicioglu
Chapter 7: Consumer Culture in Socialist Russia – Olga Gurova
Chapter 8: New Urbanism, Post-nationalism and Consumerist Modernity in India – Sanja Srivastava
Chapter 9: Consumption and Consumer Rights in Contemporary China – Erika Kuever
Chapter 10: Spaces of (Consumer) Resistance – Andreas Chatzidakis and Vera Hoelscher
PART 3: Consumer Culture Studies in Marketing
Chapter 11: Consumer Culture Theory: A Front-row Seat at the Sidelines – Linda Price
Chapter 12: Consumer Identity Projects – Gretchen Larsen and Maurice Patterson
Chapter 13: Re-presenting, Reinvigorating and Reconciling: Gift-Giving Research within and beyond the CCT Paradigm – Cele C. Otnes
Chapter 14: Prosumption Tribes: How Consumers collectively Rework Brands, Products, Services and Markets – Bernard Cova and Daniele Dalli
Chapter 15: Contesting Understandings of Contestation: Rethinking Perspectives on Activism – Jay Handelman and Eileen Fischer
PART 4: Consumer Culture in Media and Cultural Studies
Chapter 16: Consumer Culture and The Media – Mehita Iqani
Chapter 17: Body Projects: Fashion, Aesthetic Modifications and Stylised Selves – Rossella Ghigi and Roberta Sassatelli
Chapter 18: Who takes the first bite? A Critical Overview of Gender Representations in Food Marketing – Daniela Pirani, Benedetta Cappellini and Vicki Harman
Chapter 19: Biopolitical Marketing and Technologies of Enclosure – Detlev Zwick and Janice Denegri-Knott
PART 5: Material Cultures of Consumption
Chapter 20: The Materiality of Consumer Culture – Paul Mullins
Chapter 21: Subject/Object Relations and Consumer Culture – Shona Bettany
Chapter 22: Another Consumer Culture Theory: An ANT look at consumption, or how ′market-things′ help ′cultivate′ customers – Franck Cochoy and Alexandre Mallard
Chapter 23: Objects: From Signs to Design – Benoit Heilbrunn
Chapter 24: The War on Cash – Brett Scott
PART 6: The Politics of Consumer Culture
Chapter 25: Consumer-Citizens: Markets, Marketing and the Making of ′Choice′ – Stefan Schwarzkopf
Chapter 26: Are you Neoliberal Fit? The Politics of Consumption under Neoliberalism – Anisha Datta and Indranil Chakraborty
Chapter 27: Sustainable Consumption, Consumer Culture and The Politics of a Megatrend – William Kilbourne, Pierre Mc Donagh and Andrea Prothero
Chapter 28: Buying into the Nation: The Politics of Consumption and Nationalism – Eleftheria J. Lekakis
Chapter 29: The Politics of Consumption – Alan Bradshaw
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