Peter Gebhardt & Jorg Koch 
Marktforschung [PDF ebook] 
Grundlagen und praktische Anwendungen

Birds of a feather flock together. We”re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it”s the company we keep that often determ …

This book offers an in-depth look at developing effectiveness in the public sector and how to achieve the best possible outcomes for people rather than just good or efficient outputs. In 15 comprehen …

In today’s digital age, where we are bombarded with more information than ever before, the power to influence has never been more important. whatever walk of life, you will need to draw on your influ …

How to create positive change and outcomes by "shifting" our attitudes. The definition of attitude: an expression of favour or disfavour toward a person, thing or event. As human beings, we …

Most of us work, yet few of us recognise our power in those workplaces or that we can influence things there. How can those of us striving in workplaces, `unleash the power of you’? How do we start c …

Information Warfare in Business provides a significant and interesting perspective on the concept of the network organization. It illustrates the relations between information technology and organiza …

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of ”imperialism” or criticized for neglecting the insights obtained …

This book, first published in 1980, is based on a series of lectures entitled 'Theoretical Problems of American Political Economy’ that Lynn Turgeon made during the fall of 1978 at Moscow State Unive …

The really big sustainability challenges for your business can’t be solved by your business. But they can be solved by your business working in collaboration with others. Working Collaboratively prov …

Geocomputation has come of age. The whirlwind of change experienced in Geographical Information Science (GIS) – developments in IT, and new data gathering and earth observing technologies – has taken …