Richard Harris, University of Bristol, UK.
Peter Sleight, Target Market Consultancy, UK.
1 Ebooki wg Peter Sleight
Richard Webber & Richard Harris: Geodemographics, GIS and Neighbourhood Targeting
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targ …
PDF
Angielski
DRM
€74.99
