Richard Harris, University of Bristol, UK.
Peter Sleight, Target Market Consultancy, UK.
1 Ebooks bởi Peter Sleight
Richard Webber & Richard Harris: Geodemographics, GIS and Neighbourhood Targeting
Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targ …
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€74.99
