Rajagopal & Ramesh Behl 
Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace [PDF ebook] 

Almost everyone tells and appreciates jokes. Yet the nature of jokes has proved elusive. When asked what they really mean, people tend to laugh off the question, dismissing jokes as meaningless or to …

What is social reality for men in modern society? What maintains or explains this social reality? What condition might we imagine that would be better for men? How might we achieve this better condit …

This book offers the first systematic study of how the ‘Anthropocene’ is reported in mass media globally, drawing parallels between the use (or misuse) of the term and the media’s attitude towards th …

With its focus on the popular television genre of Nordic noir, this book examines subtle and explicit manifestations of geopolitics in crime series from Scandinavia and Finland, as well as the impact …

This book locates the development of Dōwa policy projects within their historical and political context, offering examples of human rights protection in a non-Western society. Charting Dōwa policy fr …

The rising visibility of interracial couples calls for increased attention to the overlapping of culture and race, in safe spaces centered on small-group dynamics, or in public spaces where peoples o …

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of though …

What are the manifest and likely future consequences of climate change? How will the world respond to the challenges of climate change in the twenty-first century? How should people think about confr …

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment mus …

The postmodernist critique of Objectivism, Realism and Essentialism has somewhat shattered the foundations of anthropology, seriously questioning the legitimacy of studying others. By confronting the …