Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this
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Format EPUB ● Strony 256 ● ISBN 9781134136117 ● Redaktor Tc Melewar ● Wydawca Taylor and Francis ● Opublikowany 2008 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2643406 ● Ochrona przed kopiowaniem Adobe DRM
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