Seminar paper from the year 2023 in the subject Business economics – Market research, , language: English, abstract: This report issues the organization of the Soft Drink Industry with a closer look at the microeconomic, macroeconomic and critical management accounting practices that the companies can leverage to expand thier market in other states. The beverage industry in the United States has been experiencing shifts in demand, taste and demographics over the past years.
Most of its consumers are moving further away from soft drinks with high-standard calories to natural and more healthier options. This makes it the ideal time for companies, manufacturing natural soft drinks, to expand and corner the market. Therefore, this organization can maximize its potential in another state since its product is healthier as it has twenty-five calories, has a low minimum added sugar of about five grams and has no chemicals or preservatives. This makes it more concentrated in the natural fruits, which come in apples, oranges, pineapples, and grapes.
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