List of contributors.
Foreword.
Preface – How this book came about.
Acknowledgements.
1. Challenges for health care in Western societies (Richard
Normann).
2. Health care – victim of the industrial model?
(Richard Normann).
3. Who and where is the customer? (Richard Normann).
4. The future shape of health care (Gordon Best and John
Harries).
5. A French exception or a demonstration of a European trend?
(Michel Crozier).
6. Living healthy to an older age – would it be possible
for everyone? (Christophe Courbage and Orio Giarini).
7. Leadership for health care in the age of learning (Michael
Maccoby).
8. Overall conclusions this far (Niklas Arvidsson).
9. An attempt to create an idealized design (Bert Levin and
Richard Normann).
10. An impossible synthesis? (Richard Normann).
11. Positioning our approach (Niklas Arvidsson).
Appendix A: A challenge for economic policy.
Appendix B: Summary of research on value creation via
coproductive meetings.
Appendix C: Useful abbreviations.
References.
Index.

Richard Normann 1943-2003, Founding Partner, Normann
Partners
Recognised by his peers as a leading thinker in management and
strategy, Richard made a unique contribution on how to rethink
business, create value and sustain excellence. He published
numerous books and was a sought-after advisor and speaker. Richard
had an intense passion for life, cared warmly for people, and was
always ready to challenge thoughts and perspectives. His work is
recognized through the Richard Normann Prize.
Niklas Arvidsson, Researcher, National Institute of
Working Life, Sweden
Niklas’s research focuses on futurizing, project-based
organizations, strategy and knowledge management. He has taught in
business schools for over a decade and published several articles.
Niklas has many years of experience as a senior consultant and a
former colleague of Richard Normann in Service Management Group and
Normann Partners. His co-authored article on problems in identifying
competent knowledge holders in multinationals is published in
Management Science.