Robert S. Kaplan & David P. Norton 
The Balanced Scorecard [EPUB ebook] 
Translating Strategy into Action

Wsparcie

The Balanced Scorecard translates a company’s vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard–financial measures, customer knowledge, internal business processes, and learning and growth–offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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O autorze

Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School and chairman of the Balanced Scorecard Collaborative. David P. Norton is founder and president of the Balanced Scorecard Collaborative.

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Język Angielski ● Format EPUB ● Strony 322 ● ISBN 9781422148167 ● Rozmiar pliku 6.3 MB ● Wydawca Harvard Business Review Press ● Opublikowany 1996 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 2380875 ● Ochrona przed kopiowaniem Adobe DRM
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