Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
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Format EPUB ● Strony 344 ● ISBN 9781000951271 ● Redaktor Rohini Ahluwalia & Barbara Loken ● Wydawca Taylor and Francis ● Opublikowany 2023 ● Do pobrania 3 czasy ● Waluta EUR ● ID 8980143 ● Ochrona przed kopiowaniem Adobe DRM
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