Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
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Formato EPUB ● Páginas 344 ● ISBN 9781000951271 ● Editor Rohini Ahluwalia & Barbara Loken ● Editora Taylor and Francis ● Publicado 2023 ● Carregável 3 vezes ● Moeda EUR ● ID 8980143 ● Proteção contra cópia Adobe DRM
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