How to become a trusted resource for consumers in a society of
constant manipulation
People decide who to trust, what advice to heed, and which
individuals to forge personal or transactional relationships with
based on a simple metric of believability. Success, in turn, comes
from understanding one basic principle: how to be more trusted.
Likeonomics offers a new vision of a world beyond Facebook
where personal relationships, likeability, brutal honesty, extreme
simplicity, and basic humanity are behind everything from
multi-million dollar mergers to record-breaking product sales.
There is a real ROI to likeability, and exactly how big it is will
amaze you.
Likeonomics provides real-world case studies of brands
and individuals that have used these principles to become wildly
successful, including:
* An iconic technology brand that awakened a revolution among
their employees by standing for something bigger than their
products
* A Portuguese singer who used You Tube to rack up more than 30
million views and launch her professional career. A regional team
of financial advisors that went from being last in the nation among
176 branches to first, and stayed there for 13 of the next 15
years
* A tiny professional sports talent agent who achieved the
impossible by landing the #1 drafted player in the NFL draft as a
client through the power of relationships
* Author Rohit Bhargava is a founding member of the world’s
largest group of social media strategists at Ogilvy, where he has
led marketing strategy for clients including Intel, Pepsi, Lenovo,
Seiko, Unilever, and dozens of other large companies
With Likeonomics as a guide, readers will get
unconventional advice on how to stand out in a good way, avoid the
hype and strategic traps of social media, and appeal to customers
in a way that secures your company as a trusted and believable
resource.
O autorze
ROHIT BHARGAVA is a marketing expert focused on helping to bring more humanity back to business. He advises some of the world’s largest global brands on communications strategy through his role as a member of the Strategy & Planning group at Ogilvy.??His thinking has been featured in the Wall Street Journal, the Guardian, Fast Company, NPR, and Marketing China, and his first book, Personality Not Included, was translated into nine languages. Outside of his writing and consulting, Rohit is Adjunct Professor of Marketing at Georgetown University in Washington, DC, where he lives with his wife and two sons.
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