Increase prices confidently without losing customers
- successfully implement price increases
- enforce higher prices
- increasing sales and earnings
Professional price management is an essential success factor for most companies. A particular challenge is to raise the price for existing customers in such a way that the customer remains a customer. Therefore it is important to know and implement a number of decisive strategies in sales and marketing.
This book is dedicated to these strategies for price adjustments. Pricing, pricing policy and price changes are issues that affect the entire company. It’s about strategic management. At the same time, you will also find marketing and sales tips, that can be implemented quickly and easily, which will make the next price increase easier and bring you a lot of money.
O autorze
Marketing and price expert Roman Kmenta has been an international entrepreneur, keynote speaker and bestselling author for more than 30 years. The business economist and serial entrepreneur makes his many years of international marketing and sales experience in the B2B and B2C sectors available to over 100 top companies as well as many small businesses and sole proprietorships in Germany, Switzerland and Austria. More than 100, 000 people read his blog or listen to his podcast every week. With his lectures he gives salespeople, executives andentrepreneurs food for thought on the subject of 'profitable growth’ and gives his listeners and readers impulses in the direction of a value-oriented sales and marketing approach.
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