Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice. The fourth edition has been fully updated to include:
• Coverage of contemporary issues including the Covid-19 pandemic, climate change and digitalization
• Topical and engaging case studies such as
Disney’s Strategy and Covid-19,
Netflix Versus Amazon: Dynamic Capabilities for Global Success, and
PS5, Xbox and BMW: Chips and Supply Chains
• A wealth of new examples of strategy in practice from world-renowned organisations such as Google, Uniqlo, Tesla, IKEA, and Airbnb
Suitable for both undergraduate and postgraduate study,
Strategy: Theory and Practice encourages readers to engage critically with the internal and external factors that shape strategy in the real world.
A selection of tried and tested online resources, including a teaching guide, Power Points, an online case study bank and test bank of questions have been developed to support lecturers using the book in their teaching.
Stewart Clegg is Professor at the University of Sydney, Emeritus Professor at the University of Technology Sydney, and Visiting Professor at the University of Stavanger, University of Johannesburg, and Nova School of Business and Economics.
Christos Pitelis is Head of Department of International Business and Professor of International Business and Sustainable Competitiveness at the University of Leeds, and Life Fellow at Queens’ College, University of Cambridge.
Jochen Schweitzer is an Associate Professor at the University of Technology Sydney.
Andrea Whittle is Professor of Management at Newcastle University Business School.
Spis treści
Chapter 1 Strategy: Theory and Practice – An Introduction
Chapter 2 Strategy, Industry Competitive Forces and Positioning
Chapter 3 Strategy, Resources and Capabilities
Chapter 4 Strategy and Innovation
Chapter 5 Strategy: Make or Buy?
Chapter 6 Strategy and Collaboration
Chapter 7 Strategy: Going Global
Chapter 8 Strategy and Corporate Governance
Chapter 9 Strategy Processes
Chapter 10 Strategy as Practice
Chapter 11 Strategy and Organizational Politics
Chapter 12 Strategic Change
O autorze
Andrea Whittle is Professor of Management at Newcastle University Business School. Andrea’s academic interest in strategy started without any plan or intention, like many strategies also emerge. First, in her doctoral research, she became fascinated with the social, political, material and discursive practices through which the group of management consultants she was studying sought to influence the strategic direction of the firm. Since then, she has conducted research on strategic change in a number of organizational settings as well as studying how the strategies of firms are scrutinized by the media and politicians. The common theme in her research is the role of discourse in shaping how people and societies make sense of organizations and the strategies they pursue.
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