The ad men behind CBC Radios The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining and eye-opening insiders look at the ever-expanding world of marketing. The Age of Persuasion is for those who say advertising doesnt work on me as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry OReilly and Mike Tennant tell the fascinating story of how modern marketing came of age from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and You Tube.From the Hardcover edition.
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