2 Ebooki wg UK) Shankar Avi (University of Bath
Bernard Cova & Robert Kozinets: Consumer Tribes
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new pe …
EPUB
DRM
€61.53
Bernard Cova & Robert Kozinets: Consumer Tribes
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new pe …
PDF
DRM
€61.44
