- Business Strategy concepts explained in a simplified way
- Fundamentals and important strategies included
- Practical approach for application by businesses & working professionals
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of strategy. You will learn how to identify your company’s current strategy and how strategy differs at different levels of an organization. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of business strategy will provide you the fundamentals with a 21st-century point of view.
Business Strategy Essentials You Always Wanted To Know gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book, you should be able to:
- Define strategic statements in an organization, understand its functions and elements
- Understand industry life cycles and industry structures
- Understand Porter’s Five Forces and its effect on strategic analysis and development
- Understand strategy formulation and strategy levels
- Understand strategy execution do’s and don’ts
- Read case studies and identify salient points
About the Series
The Self-Learning Management series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series has management books, finance and accounting books, and strategy and marketing books designed to address every aspect of business from HR to Finance to Marketing to Operations. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
Spis treści
1. Introduction to Business Strategy
1.1 Strategic Statement
1.2 Strategic Management Influences
1.3 Who’s Who of Strategic Management
1.4 Chapter Summary
2. Understanding Industry
2.1 Industry Life Cycle
2.2 Industry Structure (Porter’s Five Forces)
2.3 Case Study
2.4 Chapter Summary
3. Processes and Phases in Strategy Management
3.1 Environmental Scanning
3.2 Case Study
3.3 Chapter Summary
4. External Analysis
4.1 Environments – General
4.2 Environments – Competitive
4.3 Case Study
4.4 Chapter Summary
5. Formulation of Strategy
5.1 Strategy Levels
5.2 Chapter Summary
6. Corporate Level Strategy
6.1 Diversification Levels
6.2 Creating Value with Diversification
6.3 Value Neutral Diversification
6.4 Value Reducing Diversification
6.5 Chapter Summary
7. Mergers and Acquisitions
7.1 Increasing Market Power
7.2 Barriers to Entry
7.3 Cross Border Acquisitions
7.4 Producing New Goods and Speediness to Market
7.5 New Products are Higher Risk
7.6 Reforming Scope
7.7 New Capabilities
7.8 Issues
7.9 What Makes an Acquisition Successful?
7.10 Restructuring
7.11 Case Study
7.12 Chapter Summary
8. Execution of Strategy
8.1 Structure of Organization
8.2 Vertical Growth
8.3 Horizontal Growth
8.4 Alternative Structural Forms
8.5 Evaluating Organizational Structure
8.6 Executing Strategic Change
8.7 Chapter Summary
O autorze
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.
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