Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
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Format EPUB ● Strony 378 ● ISBN 9781315341996 ● Redaktor Vinnie Jauhari ● Wydawca Apple Academic Press ● Opublikowany 2017 ● Do pobrania 3 czasy ● Waluta EUR ● ID 5304909 ● Ochrona przed kopiowaniem Adobe DRM
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