Media representations of ageing play a role in stereotype formation and even reinforce them. Encountering these stereotypes can negatively impact the self-esteem, health status, physical wellbeing and cognitive performance of older people.
This international collection examines different dimensions of ageing and ageism in a range of media. Chapters include explorations of the UK media during the COVID-19 pandemic; age, gender and mental health in Ghana; advertising in Brazil; magazines in Canada; Taiwanese newspapers; comics, graphic novels and more.
Bringing together leading scholars, this book critically considers differences in media portrayals and how older adults use and interact with the media.
Spis treści
1 Introduction: Ageing in/and the Media – Virpi Ylänne
Part I: Framing and Constructing Ageing in Media Reporting
2 ‘Apocalyptic Demography’ Versus the ‘Reckless Generation’: Framing the Third and Fourth Ages in the Media – Paul Higgs and Chris Gilleard
3 Older Adults and the Pandemic in UK News Media – Virpi Ylänne
4 Present Time Witches: Media and the Intersecting Discourses of Age, Gender, and Mental Health in Ghana – Monika Wilińska and Doris Boateng
5 Portrayals of Older People With Dementia in Taiwanese Newspapers – Chin-Hui Chen and Yan-Hua Huang
6 Older LGBTQ+ Persons in Canadian Newspapers – Laura Hurd and Raveena Mahal
Part II: Imagined Ageing in Promotional and Fictional Contexts
7 Ageism and the Promotion of Agelessness in Brazilian Advertising – Gisela Castro
8 Visual Ageism on Public Organisations’ Websites – Eugène Loos, Loredana Ivan, Maria Sourbati, Wenqian Xu, Christa Lykke Christensen and Virpi Ylänne
9 Imag(in)ing Ageing Futures in Comics and Graphic Novels – Nicole Dalmer and Lucia Cedeira Serantes
Part III: Older Adults’ Interaction With the Media and Media Technologies
10 Advertising Old Men: Swedish Old Men Reflect on ‘Seeing Themselves’ – Karin Lövgren, Linn Sandberg and Jeff Hearn
11 Older Women and Women’s Magazines: Audience, Agency, and Life Course – Dana Sawchuk
12 The Double Logic of Care: Age, Gender, and Media Technologies in Austria – Barbara Ratzenböck
13 Conclusion – Virpi Ylänne
O autorze
Virpi Ylänne has now retired. She was previously Senior Lecturer in the Centre for Language and Communication Research, School of English, Communication and Philosophy at Cardiff University, Wales, UK.
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