Media representations of ageing play a role in stereotype formation and even reinforce them. Encountering these stereotypes can negatively impact the self-esteem, health status, physical wellbeing and cognitive performance of older people.
This international collection examines different dimensions of ageing and ageism in a range of media. Chapters include explorations of the UK media during the COVID-19 pandemic; age, gender and mental health in Ghana; advertising in Brazil; magazines in Canada; Taiwanese newspapers; comics, graphic novels and more.
Bringing together leading scholars, this book critically considers differences in media portrayals and how older adults use and interact with the media.
Table of Content
1 Introduction: Ageing in/and the Media – Virpi Ylänne
Part I: Framing and Constructing Ageing in Media Reporting
2 ‘Apocalyptic Demography’ Versus the ‘Reckless Generation’: Framing the Third and Fourth Ages in the Media – Paul Higgs and Chris Gilleard
3 Older Adults and the Pandemic in UK News Media – Virpi Ylänne
4 Present Time Witches: Media and the Intersecting Discourses of Age, Gender, and Mental Health in Ghana – Monika Wilińska and Doris Boateng
5 Portrayals of Older People With Dementia in Taiwanese Newspapers – Chin-Hui Chen and Yan-Hua Huang
6 Older LGBTQ+ Persons in Canadian Newspapers – Laura Hurd and Raveena Mahal
Part II: Imagined Ageing in Promotional and Fictional Contexts
7 Ageism and the Promotion of Agelessness in Brazilian Advertising – Gisela Castro
8 Visual Ageism on Public Organisations’ Websites – Eugène Loos, Loredana Ivan, Maria Sourbati, Wenqian Xu, Christa Lykke Christensen and Virpi Ylänne
9 Imag(in)ing Ageing Futures in Comics and Graphic Novels – Nicole Dalmer and Lucia Cedeira Serantes
Part III: Older Adults’ Interaction With the Media and Media Technologies
10 Advertising Old Men: Swedish Old Men Reflect on ‘Seeing Themselves’ – Karin Lövgren, Linn Sandberg and Jeff Hearn
11 Older Women and Women’s Magazines: Audience, Agency, and Life Course – Dana Sawchuk
12 The Double Logic of Care: Age, Gender, and Media Technologies in Austria – Barbara Ratzenböck
13 Conclusion – Virpi Ylänne
About the author
Virpi Ylänne has now retired. She was previously Senior Lecturer in the Centre for Language and Communication Research, School of English, Communication and Philosophy at Cardiff University, Wales, UK.
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