成交只有两个字，却包含了许多的努力和准备。客户、产品、销售人员自身，三者达到互惠互利的平衡时，才能实现成交。因此，成交的底层逻辑，是由客户、产品、销售人员三方面共同构成的。当你懂得客户的底层逻辑，就能明白客户语言背后的暗示，让沟通不再有障碍。将产品底层逻辑的内容包装后再传递给客户，当客户彻底了解产品后，成交就变得容易了许多。
本书旨在通过大量的实用案例，将成交底层逻辑的观念传递给每一个销售从业者，让每个销售从业者都能在底层逻辑上建立一套独属于自己的销售方案，书写出自己的爆单法则，在事业上获得成功。
'Transaction consists of only two words, yet it encompasses a great deal of effort and preparation. A transaction can only be realized when there is a balance of mutual benefit among the client, the product, and the salesperson themselves. Therefore, the underlying logic of a transaction is jointly composed of these three aspects. When you understand the underlying logic of the client, you can grasp the implications behind their language, removing communication barriers. By packaging the underlying logic of the product before conveying it to the client, transactions become much easier once the client fully understands the product.
This book aims to convey the concept of the underlying logic of transactions to every sales professional through numerous practical examples, allowing each sales practitioner to establish their own unique sales strategy based on this logic and write their own rules for success, ultimately achieving career success.’
O autorze
汪迪：资深撰稿人，喜欢读书，乐与书为伴，对文字有着浓厚的兴趣和热爱，曾撰写多部成功励志、职场生存、口才社交类书籍。
Wang Di: A seasoned writer who enjoys reading and has a strong interest and love for words. He has written several successful books on motivation, workplace survival, and social skills.
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